A good cellar-building brief begins with a simple question: what do you want to open? Before making a long wish list, think about the Australian wines you already enjoy, the people you share them with and the occasions you want your collection to cover.

At Wine Investments, we help people in Australia build their cellars through Aaron Hamilton and the Cellars.com.au team’s direct relationships with hundreds of vineyards. You bring your preferences and budget. We help turn them into a sourcing conversation.

Start with your own tastes

Write down three or four bottles you have enjoyed recently. Include the producer and vintage if you remember them, but don’t worry if all you have is a photograph of the label. Explain what you liked in ordinary language: a lighter red, a generous Shiraz, a crisp white or something that worked particularly well with dinner.

We recommend separating wines you know you like from wines you’re curious about. Give each its own place in the brief. That lets us discuss a collection with familiar foundations and room to explore, rather than filling the cellar with names you recognise but have never enjoyed.

If you already own wine, start with an inventory. A simple list of producer, label, vintage, bottle size and quantity is enough to show what is already covered and where there are gaps.

Give each purchase a purpose

Try organising your brief into three practical groups: wines for near-term enjoyment, bottles you intend to put away, and wines for particular occasions. These are planning categories, not fixed ageing promises. Ask about the suitability of the exact wine and vintage before deciding how long to keep it.

A cellar built only around distant occasions can leave you with little you want to open next weekend. Equally, a cellar filled entirely with immediate drinking choices may not match your longer-term plans. We suggest discussing both with the sourcing team rather than assuming a single case can do every job.

Be explicit about birthdays, anniversaries or favourite producers. If an exact year matters, put it in the brief at the beginning.

Sort out storage before volume

Think about where the bottles will live before ordering multiple cases. Halliday Wine Companion recommends cool, dark storage with a consistent temperature, limited light and minimal vibration in its cellaring guidance.

For bottles sealed with cork, the same publication recommends storing them on their sides; screwcapped bottles can be stored upright or horizontally, as explained in its wine storage guide.

Ask a storage provider or cabinet supplier to assess your actual needs. Confirm usable capacity, how you will retrieve individual bottles and whether the arrangement suits the length of time you intend to keep them. Wine sourcing does not automatically include storage, so discuss any arrangements and costs separately.

Build a buying plan you can review

Our expected monthly sourcing budgets are above $1,000 and up to $100,000 AUD. Within that range, the important thing is not to spend a set amount mechanically, but to agree what you want that budget to achieve.

Tell us how many bottles or cases you would like to add, whether the budget includes related costs, and which wines take priority. For a one-off purchase, give us a total order budget instead. We can then discuss a search that fits the brief.

Keep a record of purchases and bottles opened. We recommend recording your own tasting impressions too. “Buy this again” is often more useful for your next conversation than a long description you don’t recognise as your own.

What to bring to the first conversation

  • A few favourites: names, label photographs or examples of styles you enjoy.
  • Your current cellar: a list if you have one, or a rough description if you don’t.
  • A budget and timescale: monthly or one-off, with any important dates.
  • Your storage situation: where new bottles will go and how much space is available.
  • Any non-negotiables: specific vintages, quantities, bottle sizes or producers.

You don’t need all the answers before calling. The purpose of the conversation is to arrive at a clear brief together, with proposed purchases left for you to approve.

A practical first three months

We suggest treating the first few months as a learning period, not a race to fill every space. The following is a planning example rather than a prescribed purchasing schedule.

  • First conversation: list what you enjoy, what you already own and where new bottles will be stored.
  • First proposal: compare a manageable set of wines, with exact quantities and the complete cost.
  • First review: record what you opened, what you would buy again and which parts of the brief changed.

Leave room to revise the plan after tasting. An early preference for one style does not need to determine every future purchase. Equally, there is no need to keep broadening the collection if a more focused cellar would give you greater enjoyment.

Our downloadable cellar inventory can hold the initial list and subsequent purchases in one place. Keep records from the beginning rather than trying to reconstruct them after several orders.

Building a collection is not building a cellar room

Here, “cellar building” means sourcing and developing your wine collection. It does not mean we design rooms, install racking, supply refrigeration or carry out building work.

If you are fitting out a room or buying a cabinet, discuss that separately with a suitable specialist. Tell the sourcing team how much usable capacity you have and when it will be ready before agreeing a large delivery.

The simplest starting brief can fit into a paragraph: the Australian wines you enjoy, the amount you want to allocate, the space available and the next occasion you want the cellar to cover. You can refine the details together without arriving with a finished collection strategy.

Research sources

Source credits are provided for transparency. These addresses are reference text, not links away from this site.

  • cellaring guidancehttps://winecompanion.com.au/resources/cellaring/frequently-asked-cellaring-questions
  • wine storage guidehttps://winecompanion.com.au/resources/cellaring/wine-storage-and-cellaring

Have a wine in mind?

Tell Aaron and the team the producer, vintage and quantity, or describe the collection you want to build.

Send a sourcing enquiry